Titles, Skus and the Future of Aftermarket Ecommerce

I spend a lot of my day looking for the right way to title the parts on the data sheets for our ASAP Brands and members.  I'm running into a situation that I feel is working against everyone in the E Commerce arena and would love to get some feed back. Please watch this video and use the form below to give me your opinion.   As the dealers for the brands on ASAP, it is YOU that can make the changes we need to bring the Aftermarket industry up to speed in this E Commerce environment.  Thanks in advance!