The Digital Counter Sales Playbook
Why Dealers Must Combine Old-School Salesmanship with Modern Ecommerce in 2026
Traffic is not what it was.
Ad costs are higher.
Competition is algorithmic.
AI tools summarize product information before buyers even reach your site.
And yet the real problem is not traffic.
It is hesitation.
Before the internet, great dealerships removed hesitation at the counter.
Today, your website must do the same.
