Bulldog Winch

Northridge 4x4 is Your best choice for Jeep Wrangler parts in the aftermarket industry.  Northridge understands the needs of their eCommerce dealers and is unmatched in their quality of service to make sure your business grows and thrives. If you are a Jeep focused business, you need to get your dealer account with Northridge set up today! 

In the early 1960's J.D. Eatherly saw the need for a REAL speed shop in the Nashville, Tennessee, area. He added room in the back of his already established service center and Rayco Racing Division was born. Business was good so he added on-the-road salesmen and the wholesale distribution department was officially started. Rayco Racing Division ultimately changed its name to Tennessee Speed Sport and moved across the street into a huge 17,000 sq. ft. building.

At the time, it was not known if the business would be capable of keeping that much space filled with parts.

At Premier Performance we speak the language of performance. We’re not your average wholesale distributor. In 1999, Rus Michaelson got excited about adding power to his Ford Super Duty, using a propane injection system by Bully Dog, Premier Performance was born. Built around enthusiasts, Premier Performance carries over 300 product lines with seven warehouses throughout North America. We are known across the industry for the relationships we value with both our dealers and our vendors.